Revo Rumble wasn't a client brief — it was a calling. As deeply embedded members of the Humboldt mountain bike community, we collaborated with In the Hills Gang and Revolution Bicycles to dream up, build, and launch the first ever Revo Rumble: a freeride mountain bike event set in the heart of the Arcata redwood forest. The goal was bold from the start — throw an event that would send shockwaves through the MTB world and put Humboldt County on the map as a destination for world-class riding.

We didn't just show up with cameras. We helped build the thing from the ground up — pulling permits, locking in sponsorships, designing the website, creating promotional assets, inviting athletes, and helping title sponsor Monster Beast launch a demo in a brand new region. Because we've been making mountain bike films for years, we knew exactly what a core event needed to look and feel like, and we brought that credibility to every frame. The result was more than a successful first edition — it was a statement. Humboldt has the trails, the riders, and now the event to prove it.