Ruf Collective partnered with Quality Body Works to create a comprehensive video storytelling campaign that captures their 45-year legacy of excellence.

The centerpiece of this campaign is a 4.5-minute brand anthem video that delves into QBW's evolution from a modest Eureka shop to a state-of-the-art 20,000-square-foot facility. The video showcases their commitment to cutting-edge automotive technology, while highlighting the human element that sets them apart—their dedication to employee growth and community involvement.

To extend the campaign's reach across digital platforms, we produced six social media-optimized reels. These shorter formats maintain the core brand message while engaging audiences through platform-specific storytelling techniques.